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A lot of people feel they’ve been to Dallas…even if they’ve never set foot in Texas. They’ve been there when they watched the Cowboys football team score a touchdown on TV. And they’ve been there when Sue Ellen and JR smouldered across a crowded room in the series that, for millions across the globe in the 1980s, was the USA.

Dallas is a city that’s at the frontier of technology and fashion, of arts and culture, of swagger and “can do.” And with multiple daily non-stop flights from London, it’s easy to reach and the perfect gateway to Texas. So, stop a while for a cold drink and listen to an indie band at a bar in the Deep Ellum neighbourhood, catch some opera and visit a gallery in the Arts District or get hands-on at the Perot Museum of Nature and Science. Dallas will surprise you.

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THE SPORT FRONTIER

Even if you don’t know a linebacker from a quarterback, watching a game of American football is as Texan as it comes. And they don’t get much bigger than the Cowboys, Dallas’ own team. Watch them at a home game in the AT&T Stadium along with 80,000 roaring fans and get swallowed up by the atmosphere. Grab some “ultimate nachos,” loaded with cheese sauce, chilli, pico de gallo and jalapenos. Really, knowing the rules seems secondary. The Cowboys are moving forward? Cheer! The Cowboys scored a touchdown? Really cheer!!!

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THE FASHION FRONTIER

Brits love to shop in the States, and Dallas does not disappoint. Galleria Dallas is shopping on a Texan scale, bringing together luxury brands and sought-after American labels. Highland Park Village was the first planned shopping centre in America, opening its Mediterranean Spanish-style development in development 1931. It's still going strong today with top-of-the-range stores from Hermès to Tom Ford and Dior to Alexander McQueen.

In the heart of downtown, pop into Forty Five Ten, a luxurious boutique where art, design and fashion all merge with a scene that blends established talent and up-and-coming stars of tomorrow. And there is also NorthPark, showcasing a massive selection of stores and some of the most impressive pieces from the Nasher Sculpture Collection inside its walls.

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THE ARTS & CULTURE FRONTIER

If you want to get your gallery on, you’re in the right town. The Dallas Museum of Art is a great place to start. Founded in 1903, it houses around 25,000 objects and, best of all, it’s free to enter. The Winspear Opera House is a truly awe-inspiring venue, which has a full programme of events throughout the year, hosting everything from Broadway shows to dance performances. The Nasher Sculpture Center is the place to come to for modern sculpture, and the Frontiers of Flight Museum will delight everyone who dreams of taking to the skies.

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THE FOOD FRONTIER

You name it, in Dallas you can eat it, and we like to think we make our food fresher, juicier and, of course, better than anyone else, whether that’s barbecue, steak, Tex-Mex, brunch bagels, Asian-fried chicken, grilled cheese sandwiches…whatever!

Look out for Deep Ellum, Lower Greenville and Bishop Arts, hot foodie neighbourhoods also famous for their great bars and local vibe. But really, you’ll come across great places to eat and drink in whichever neighbourhood you explore.

We’re justifiably proud of our nominees for James Beard awards – the Oscars of the food world. When you’re in town check out the likes of Petra and The Beast, Purépecha, José, Sachet, Homewood, Lucia and Gemma, to taste some of the most innovative food in the South. If this list made you thirsty, head to the mezcaleria Almas Rotas, which also made the coveted list for its outstanding bar program in recent years.

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THE HISTORY FRONTIER

It can be hard to think of Dallas’ humble roots, when you look up and see the glittering skyscrapers sparkling against the Texas sun. But the city was born in the 1840s as a trading post on the Trinity River, set up to serve the increasing numbers of people heading inland from the east. By 1870 its population was around 3,000 and the first steel skyscraper, all 15 stories, went up in 1907. Much has happened in Dallas since. In 1920, Blind Lemon Jefferson, the father of Texas Blues could be heard in the streets of Deep Ellum, forever leaving its mark on music. And who could forget Dallas’ most infamous residents, Bonnie & Clyde? Certainly not the owners of Parker Barrow’s bar who can tell you a lot about them over a “corpse reviver Bloody Mary”. Did you know the George W. Bush Presidential Library & Museum holds the largest electronic records collection in the entire presidential library system with more than 200 million email messages and nearly four million photographs? For such a young city Dallas is full of innovations, from the first integrated computer chip to the ATM machine, the frozen margarita machine and much more.

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